Mobile technology is the new ecosystem of the authority business entrepreneur. With smartphones and tablets connecting us no matter where we are, the reach of a business in our information economy is wider than it has ever been at any other time in history. Startups are already popping up to leverage this reach, and the results are world-changing.

This story from Yahoo Travel is a great example of life in the new global economy. 

“We are excited to be a resource where therapy isn’t an option,” explained founder Bea Arthur. “When you travel, often a sense of constancy is incredibly important to your mental health. We provide that. We want to make this as easy a possible.” 
Read the entire article here >>

What are some ways you can use freely or cheaply available digital resources to expand your reach in the global, mobile marketplace?

Here are three suggestions:

Use Skype to do local and international calls, or even video chats

Getting a Skype phone number is surprisingly inexpensive, and makes it possible to call landline phones from your laptop or desktop computer as well as from your mobile device. For international clients, Skype gives you the ability to voice chat or video chat for free.

Use Ecamm Call Recorder to record Skype calls

Ecamm sells a plug-in for Skype that allows you to record calls from your laptop or desktop computer (sadly, it isn't available for mobile platforms yet). Call Recorder for Skype gives you a way to offer something extra to your clients. You can send them a copy of the audio or video file, so they can listen and/or watch back any time they need to. You can also have the call transcribed and send them a text document for their reference and use. 

Use Evernote to share documents and resources with your clients

Evernote's free version is powerful enough to take care of a lot of your needs as a business. But the Premium version of Evernote gives you some features that will let you share folders and files with clients no matter where they are in the world. Create a folder for your specific client, or create one big shared folder for all your clients, and give them access as part of their relationship with you. Keep PDFs, bookmarks, affiliate links, slide decks, videos and just about anything else you can think of in Evernote and your clients can sync and use these resources on the go from their mobile devices.

With tools like these at your fingertips, you have the ability to reach a broader market than ever before. Start thinking in terms of "how can I use this, and how can it benefit my customers?" You'll find that your reach is bigger than you imagined.


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Kevin Tumlinson is the author of numerous novels, novellas, and non-fiction books, and the host of the Wordslinger Podcast. Try three of his best books for free when you download his starter library at kevintumlinson.com/starterlibrary.
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