I used to think marketing was a scary word.
Now I realize it's just me talking to people who really want to hear from me. I owe it to my readers, customers, or clients to market my work, so we can find each other.
That's all marketing is. People finding each other.
Mobile technology is the new ecosystem of the authority business entrepreneur. With smartphones and tablets connecting us no matter where we are, the reach of a business in our information economy is wider than it has ever been at any other time in history. Startups are already popping up to leverage this reach, and the results are world-changing.
Read MoreMarketing is hard. Also, marketing is easy.
And if that makes your head hurt, it's worse knowing how absolutely true both those statements are. I'm learning, as I dig deeper into marketing my own books, that the whole system is kind of conflicted and confused from within.
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