This week Kevin chats with Andy Nulman, author of “POW! Right Between the Eyes: Profiting from the power of surprise.” Andy talks about his book, the role of story in surprise marketing, and even the faux pas (or was it genius?) of the Apple/U2 album gaff. 

Pick up a copy (or 12) of Andy’s book on Amazon: http://amzn.to/ZdfZ27

And you can visit Andy online and keep up with his blog at http://powrightbetweentheeyes.typepad.com/

As always, get more information about Kevin Tumlinson and his work at www.kevintumlinson.com.

Start following the podcast at http://www.kevintumlinson.com/podcast 

Interested in author coaching? http://www.kevintumlinson.com/author-coaching