One of the challenges of being an indie author (or an indie anything) is building a platform. Best estimate, from some very knowledgable industry know-bobs, is that it takes 12 months to build just the stubbled foundation of a platform. That's 12 months of posting to social media sites, writing blog posts (yours and guest posts for others), making YouTube videos (if that's your thing) and generally trying to very gently convince people to hang on your every word.
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