The very first piece of advice any entrepreneur or author gets, when it comes to marketing, is "Build your mailing list." Ask the wise advisor how to do that, though, and you're likely to get a string of overly complicated answers that are more or less a dodge. Because for all the wisdom of the advice, the actionable steps to accomplish building a mailing list are really up to the user. That's one reason why Jonny Andrews built Author Platform Rocket. This service uses highly targeted advertising to help funnel people onto a mailing list. It's the first service of its kind, and it's going to change the game for authors. Listen in on this Wordslinger Podcast interview to hear the full story.

Read More