Yannick Nelson is the “head honcho” at Azoogma—an agency that (among other things) does translation and localization for clients. It’s a fascinating look into how good translation goes beyond just word-to-word transformation, but includes elements of story telling and crafting, customizing the message and meaning to fit the audience. Azoogma ensures that the work fits the culture where it appears, and that’s a lesson all storytellers can benefit from!

Learn more about Yannick Nelson and her work at http://www.azoogma.com.

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