Ever wanted to be a copywriter? Or maybe just improve your copywriting skills for your own reasons? In this video I give you three tips for creating copy that really resonates with your reader. If you like this and want more on how to build a copywriting business, or any other kind of authority business, chat me up.
Read MoreWant to help me shape a series of courses, products, books, and other resources for helping you improve your copywriting skill, or even build a copywriting business?
And you can read the rest of this post for more on what I'm planning, and how you can help!
Read MoreBuilding an authority business is a pretty brave decision. Mostly because you're proclaiming to the world that you are, in fact, an authority on a given topic. You're an expert, and your expertise has value. That's a bold statement to make.
Here's how you back it up.
Read MoreRecently I wrote this post on the Happy Pants Books blog. It outlines what an authority business actually is.
This is what I do, and it's what I help other people to do. And at the heart of it, the way to make an authority business successful is to focus on three important ideas. I call them the 3 Commandments of an Authority Business.
Read MoreI use a handful of tools in my daily trade, whether that's Marketing Smartypantsness, Creative Direction, or Wordslinger novel noodling. There are tons of apps and software packages out there to help with just about anything you can think of, but here are a few fall-backs I use, and how I use them.
Read More
