I kind of cringe just looking at this. It took three tries to write it. Or right it? Now I'm questioning all reality.
Good writing is good editing. I know that has to be a quote from someone, but Google hasn't helped me narrow it down much. So I hereby claim it in the name of all things Kevin, and proclaim it to be true and worthy. Get an editor.
Read MoreYour mission statement is more than just something clever to put on your website. It's a reminder of your "why." Why are you in business? Why are you doing so much? Why are you trying so hard? Why should you keep going when things stacking up against you?
Read on to check out the mission statement of Kosmos Coffee, and see how you can build your own mission statement to help build, shape, and grow your business.
Read MoreBuilding an authority business is a pretty brave decision. Mostly because you're proclaiming to the world that you are, in fact, an authority on a given topic. You're an expert, and your expertise has value. That's a bold statement to make.
Here's how you back it up.
Read More"What do you do?"
It was maybe the 20th time I'd been asked that question since walking into the Global Writes Partner Summit. My good friend and fellow author, JoAnn Takasaki, had pulled together all of her vendors and partners and contractors so we could all meet and greet in one place. I had about fifty things booked for that same time on the same day, and almost didn't go. Now I'm ecstatic that I did.
Read MoreMobile technology is the new ecosystem of the authority business entrepreneur. With smartphones and tablets connecting us no matter where we are, the reach of a business in our information economy is wider than it has ever been at any other time in history. Startups are already popping up to leverage this reach, and the results are world-changing.
Read More
